About Our Brands
​A fulfilled childhood has nothing to do with cleanliness, obedience or listening to your mum who hassles you to eat the whole apple. A happy child is a little playful child who has the freedom to enjoy a game with his friends, to discover how much sand will fit in the hole next to the tree, how many worms can fit into a small cup or how fast can he eat a whole chocolate bar.
No child is the same just as no foot is the same. At Froddo, we celebrate this diversity, we celebrate it and we do not want to practice the one-size-fits-all approach among children because in this way all the beauty is lost. We want to make children feel as if this individual shoe, boot, sandal or trainer is made just for them. Children who grow up freely are not only happier, but they also leave distinct footprints.
Slipfree® are designed with safety, protection and comfort in mind.
Non-slip soles help prevent slipping and falling on wet & dry surfaces. Slipfree® offer the protection for when children forget in their excitement for adventure.
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Our high-tech sole protects feet from burning when the sand or floor is slippery or too hot... so no more hopping quickly in pain to get to your destination. Slipfree® shoes are rated UPF 50+ to ensure your feet are protected in so many ways.
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Ever struggle to wrestle your children into water shoes and then hear them say 'my shoes are hurting?' Slipfree® are soft, flexible and extremely comfortable, designed for a barefoot feeling.
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The Shoeb76 collections are devoted to a careful selection of high quality natural leathers and shapes are developed by following innovative criteria that help children's feet grow healthily. The imprint of the Italian lifestyle, with a strong urban-chic touch, is here devoted to the cheerful world of children and to the carefree one of adolescents.
BOXBO Is a French brand for Children, playful and contemporary. Created by a Franco-Chinese couple parents of 2 young children. Passionate and inspired by the daily life of kids, we would like to be as imaginative and audacious as them and want to want to create the functional products that meet the fun and activity of the child.
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BOXBO is designed in France, made with natural, biodegradable and recyclable materials. We seek to be environmentally responsible, and care about the future of children.
Atlantic Stars KIDS is nothing but color, quality and 80s nostalgia with a contemporary attitude. Born in 2014 in the Florenceho- od, the tuscan brand embodies a relent- less passion for the pop culture blended with high end materials, fresh vibes and a unique italian touch. Started as a modern tribute to the most classic running sneakers, Atlantic Stars escaped the revival approach pursuing nowness, sophistication and passion for exclusivity.