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ABOUT
REIMA

We’re Reima, the number one kidswear brand from Finland. Reima apparel lets kids play, learn, and explore the outdoors.

We design functional clothes for kids ages 0 to 12, thinking of every detail so that you and your child can focus on what matters the most: an active life together. 

Over 80 years of Innovation

Kids just like yours, have been inspiring us for almost 80 years.

The Reima story started in Finland in 1944, by repurposing tents into workwear. We've continued by developing durable materials for kidswear, and we haven't stopped researching and innovating. 

Today, our passion is to make our products safer, stronger, warmer, and even more waterproof, to ensure an easy everyday life for you and a bright tomorrow for our kids.

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