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ABOUT
REIMA

We’re Reima, the number one kidswear brand from Finland. Reima apparel lets kids play, learn, and explore the outdoors.

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We design functional clothes for kids ages 0 to 12, thinking of every detail so that you and your child can focus on what matters the most: an active life together. 

Over 80 years of Innovation

Kids just like yours, have been inspiring us for almost 80 years.

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The Reima story started in Finland in 1944, by repurposing tents into workwear. We've continued by developing durable materials for kidswear, and we haven't stopped researching and innovating. 

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Today, our passion is to make our products safer, stronger, warmer, and even more waterproof, to ensure an easy everyday life for you and a bright tomorrow for our kids.

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